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Since its beginning, Google My Business (GMB) has evolved into an increasingly editable platform in which business owners can continue to add content (business information, photos, videos, google based free website, customer interaction and more).
Marketing analytics are important. They bring an accountability factor and palpable ROI to your marketing efforts. You could be on multiple social channels, blogging left and right, or spending a ton of money for paid ads, but what are those efforts exactly doing?